The HEART of the Grant Proposal is THE NEED!
The main purpose of grantwriting is to propose strategies that prevent or reduce a problem. These strategies take the form of innovative programs or services, which serve to attack the problem(s). Sound easy enough? Despite the simplicity, the Problem Statement tends to be the most difficult section to write yet it is a key element of any grant proposal.
Most often, the Problem Statement, sometimes referred to as the Project Need or Needs Assessment, counts for 25 percent of the total points a grant proposal can receive. Therefore, it is imperative that the grantwriter build a compelling case for the proposed project as well as describe the innovative nature or critical importance of the proposed strategies. Your mission is to convince the reviewer that your need is one of the most serious.